Certified Professional in Twitter Advertising
-- viewing nowThe Certified Professional in Twitter Advertising course is a comprehensive program designed to enhance your social media marketing skills, with a focus on Twitter advertising. This course is critical for anyone seeking to advance their career in digital marketing, as Twitter advertising has become increasingly important for businesses looking to reach their target audience effectively.
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Course details
• Twitter Advertising Basics • Understanding Twitter Ads Manager, Twitter Ads objectives, targeting options, and campaign creation.
• Twitter Ads Formats • Exploring promoted tweets, accounts, and trends, video website cards, and carousel ads.
• Twitter Audience Targeting • Utilizing interest, keyword, follower, and tailored audiences, demographic, location, and device targeting.
• Twitter Ads Budgeting & Bidding • Configuring daily and lifetime budgets, bid strategies, and automated bidding.
• Twitter Ads Optimization • Analyzing performance metrics, A/B testing, and optimizing campaigns for conversions, engagement, and reach.
• Twitter Ads Analytics • Interpreting Twitter Ads Manager reports, conversion tracking, and attribution modeling.
• Twitter Ads Best Practices • Applying industry insights, creative strategies, and platform-specific guidelines.
• Twitter Ads Compliance • Adhering to Twitter Ads policies, guidelines, and community standards.
• Twitter Ads Tools • Leveraging Twitter’s API, third-party tools, and automation for scaling and efficiency.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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