Masterclass Certificate in Google Ads Ad Cost-Per-Engagement Rate
-- viewing nowThe Masterclass Certificate in Google Ads Ad Cost-Per-Engagement Rate is a comprehensive course designed to equip learners with essential skills to optimize Google Ads campaigns. This course focuses on Cost-Per-Engagement (CPE), a vital metric for advertisers to measure the effectiveness of their ads.
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Course details
• Unit 1: Introduction to Google Ads & Cost-Per-Engagement (CPE) 
• Unit 2: Understanding Ad Formats & Engagement Types 
• Unit 3: CPE Bid Strategy: Key Concepts & Best Practices 
• Unit 4: Setting Up & Optimizing CPE Campaigns 
• Unit 5: Analyzing CPE Performance Metrics 
• Unit 6: Remarketing & Dynamic Ads for Increased Engagement 
• Unit 7: Advanced CPE Strategies: Demographics, Audiences, & Automation 
• Unit 8: Troubleshooting & Optimizing Low-Performing CPE Campaigns 
• Unit 9: Leveraging Insights from Google Analytics for CPE Success 
• Unit 10: Future Trends in Google Ads & CPE: AI, AR, VR, & More 
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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