Masterclass Certificate in Google Ads Ad Cost-Per-Engagement Rate

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The Masterclass Certificate in Google Ads Ad Cost-Per-Engagement Rate is a comprehensive course designed to equip learners with essential skills to optimize Google Ads campaigns. This course focuses on Cost-Per-Engagement (CPE), a vital metric for advertisers to measure the effectiveness of their ads.

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About this course

Learners will gain in-depth knowledge of CPE, how to calculate it, and strategies to reduce it, leading to better ad performance and lower costs. In today's digital age, the demand for skilled professionals in Google Ads is increasing. According to Glassdoor, the average salary for a Google Ads Specialist in the US is $48,000 per year, making this course an excellent investment for career advancement. Through this course, learners will master the art of creating compelling ad content, targeting the right audience, and measuring ad performance using Google Analytics. By the end of this course, learners will have the skills and confidence to create successful Google Ads campaigns, increasing their value to potential employers and advancing their careers in digital marketing.

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Course details

• Unit 1: Introduction to Google Ads & Cost-Per-Engagement (CPE)
• Unit 2: Understanding Ad Formats & Engagement Types
• Unit 3: CPE Bid Strategy: Key Concepts & Best Practices
• Unit 4: Setting Up & Optimizing CPE Campaigns
• Unit 5: Analyzing CPE Performance Metrics
• Unit 6: Remarketing & Dynamic Ads for Increased Engagement
• Unit 7: Advanced CPE Strategies: Demographics, Audiences, & Automation
• Unit 8: Troubleshooting & Optimizing Low-Performing CPE Campaigns
• Unit 9: Leveraging Insights from Google Analytics for CPE Success
• Unit 10: Future Trends in Google Ads & CPE: AI, AR, VR, & More

Career path

Google Charts 3D Pie Chart: Masterclass Certificate in Google Ads Ad Cost-Per-Engagement Rate - UK Job Market Trends
The Google Charts 3D Pie Chart above showcases the UK job market trends for professionals with a Masterclass Certificate in Google Ads Ad Cost-Per-Engagement Rate. The chart depicts the percentage of job openings for four primary roles in the industry: Digital Marketing Specialist, PPC Specialist, Google Ads Expert, and SEM Specialist. In the highly competitive UK job market, professionals with this certification have diverse career paths and opportunities. The chart highlights the demand for these roles, which is essential for professionals looking to advance their careers or for businesses seeking to hire skilled digital marketing experts. The Digital Marketing Specialist role takes the lead with 35% of job openings in the UK market. These professionals create and implement data-driven marketing strategies across various platforms, including Google Ads. The demand for Digital Marketing Specialists reflects the growing need for businesses to maintain a strong online presence and effectively target potential customers. PPC Specialists follow closely behind, accounting for 30% of job openings. PPC (Pay-Per-Click) advertising is a vital aspect of digital marketing, where professionals manage and optimize paid search campaigns to generate leads and conversions. As businesses aim to maximize their return on investment in Google Ads, the demand for skilled PPC Specialists remains high. Google Ads Experts hold 25% of job openings. They are responsible for managing and optimizing Google Ads accounts to achieve the best possible results. Businesses of all sizes rely on Google Ads Experts to develop and execute effective ad strategies, ensuring they reach their target audience and meet their marketing objectives. Lastly, SEM (Search Engine Marketing) Specialists account for 10% of job openings. These professionals focus on increasing a website's visibility and ranking on search engine results pages (SERPs) through on- and off-page optimization techniques. SEM Specialists help businesses improve their online visibility and reach, driving organic traffic and conversions. In conclusion, the Google Charts 3D Pie Chart provides valuable insights into the UK job market trends for professionals with a Masterclass Certificate in Google Ads Ad Cost-Per-Engagement Rate. With diverse career paths and a high demand for skilled digital marketing professionals, this certification can open doors to exciting opportunities in a constantly evolving industry.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
MASTERCLASS CERTIFICATE IN GOOGLE ADS AD COST-PER-ENGAGEMENT RATE
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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