Certificate Programme in Product Management for B2B Marketing

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The Certificate Programme in Product Management for B2B Marketing is a comprehensive course designed to meet the growing industry demand for skilled product managers in the B2B sector. This program emphasizes the importance of strategic decision-making, product development, and marketing for business success.

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About this course

Learners will gain essential skills in product lifecycle management, market research, customer segmentation, and data analysis. They will also develop a deep understanding of the unique challenges and opportunities in B2B marketing, including complex sales cycles and multi-stakeholder decision-making processes. By the end of this course, learners will be equipped with the tools and knowledge necessary to drive product success in the B2B market. This program is ideal for current or aspiring product managers, marketing professionals, and business leaders seeking to advance their careers and make a meaningful impact in their organizations.

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Course details


• Product Strategy for B2B Marketing
• Understanding B2B Buyer Personas
• Product Development Lifecycle
• Go-to-Market Strategies for B2B Products
• Pricing Models for B2B Products
• Sales Enablement for B2B Product Managers
• Metrics and Analytics for B2B Product Management
• Customer Success and Product Management
• Legal and Compliance Considerations in B2B Product Management

Career path

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE PROGRAMME IN PRODUCT MANAGEMENT FOR B2B MARKETING
is awarded to
Learner Name
who has completed a programme at
FastTrackDiploma | London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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